Understand thy audiences–One of the most important aspects while designing package is all about understanding audiences as this will make decisions quite easy. Hence it’s very much essential to know your audiences first so that proper decisions can be taken.
Showing all prominent features
One of the most important elements while package designing is all about showing relevant details like products taste or method to use it .Equally crucial is to show how much packaging design is fruitful to the customers.Thus this is considered as real selling power of any package designs.
Another important point for package design is to consider multiple designs instead of focusing on single ones.Understand designs from different perspective and one which stands out or seems eye catchy should be selected.
Price Factor- It’s totally useless to over design any products which is low price as it may fetch higher costs.
Understand competition level
One must make sure to understand where package design will be displayed? For eg: if you are having big boxes but competitive market is all about small boxes with multiple pieces. Then one should take time to understand market first then decision can be made regarding competition level and other products range .One should also make sure to keep interactive package so that stores can easily convert those package designed products into sales. Thus it should become easy for stores to keep your products onto the shelf.
Consider Package as a Shelf Billboard
One should always strive to keep some extra space while packaging as it helps in displaying relevant extra information. For eg: For bigger products it becomes quite easy to showcase all relevant details and benefits.But for smaller products, even header will provide additional space to add selling photos.