Graphic design also known as communication design is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose whether commercial, educational, cultural, or political.
Design that’s meant to be experienced in an instant is the easiest to recognise and has been around the longest. For over a hundred years, designers have arranged type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualisations and graphics for newspapers and magazines. Motion graphics are equally predetermined and crafted, but are meant to be experienced over a fixed time span, such as for the opening credits of a movie or an online video meant to accompany a newspaper article.
The design of books and magazines also has a long history. Whether physical or digital, these are objects that are meant to be enjoyed over time during which the reader has control over the pace and sequence of the experience. In books, the content usually comes before the design, while in magazines the design is a structure that expects written and visual content that hasn’t yet been created. Some commercial websites or exhibition catalogues also fit in this category’s do digital or physical museum displays that show information that doesn’t change. All have fixed content, but the user or reader determines their own path through the material.
Visitors should feel desirous to read:-There should be proper space between paragraphs and images so that viewers can feel comfortable and read all information properly instead of skipping important information Choose colour properly:-It is also important to use a color palette that matches your logo design and is stable with your other marketing materials.
Have a professional photography:-A good photograph generally attracts target audience eyes, providing an emotional connection to the written content. Poor quality photographs or photographs that have nothing to do with your message are worse than having no photographs.
Phase out Sidebars:-Sidebars create mess. They were meant to improve the usability of a site by displaying additional navigational elements, such as links to recent posts and popular content. Try phasing sidebars out in designs, especially if a site doesn’t really need one. Make content the most central element on a page by using designs that force readers to focus on it.