Augmented Reality Changing Retail Industry Scenario

Posted on : Mar 25, 2019

Augmented Reality

Since last many years, the retail industry has been changing due to changes at the global and local levels. Different factors like online shopping, changing mindset of consumers, the emergence of social media are certain causes which have affected shopping and its related behaviour over the last many years. Because of the changing mindset of consumers towards a mix of online and bricks and mortar shopping, brands need to come out with a more attractive and modern way of drawing buyer’s attention. That’s why the latest technology augmented reality comes into the picture which gives them a more personalised and immersive way of the shopping experience. Being considered as futuristic technology, AR makes this technology accessible using your smart phones. Many biggies are defining augmented reality as their future technology like APPLE launched ARK IT- through which developers will create augmented reality for their Apple devices. Even others like Google is known for its mobile innovations shaped Google Glass which was considered as accessory far ahead of its time.

AR as marketing tool-Because of this futuristic technology, consumers can easily scan any products and get instant product details. Not only this increases brand engagements but also makes the shopping experience more meaningful and eye-catching for them.

AR all about breaching the limitations-Earlier we were only linked to the boxed interface like mobile, desktop or tablets for getting contents. But with the advancement of this technology, users have received appealing and eye-catching experience because the whole environment can act as a content area. Thus users can get fresh experience beyond the boundaries of computer or mobile screen.

E-commerce gets innovative outlook-This technology have thoroughly redefined e-commerce in many ways. Like earlier we only can see products online but this technology makes it possible to try a new outfit virtually without going through disturbing consumers of changing clothes.

Gaming industry has largely impacted- AR has changed gaming scenario like Pokemon Go which is well known and remarkable games throughout the world. Even there are many upcoming games based on augmented reality to engage and attract their users.

AR as interactive medium-AR has always shown a possible way to stand out among the crowds so as to distinguish their brands from others. In 2011, Starbucks have very well utilised this technology to leverage their customers with the fresh and innovative experience of valentine day campaign. Thus AR technology helps in an engaging overloaded mess with more attention-grabbing experiences.

At C-Design we always make sure to understand client’s requirements properly and then offer them best possible competitive augmented reality model by using latest tools and technologies. Our clients always have transparent communication with us and proper coordination with them at every developmental stages. Our proficient designers are well qualified and proficient in their fields and possess necessary tools & techniques to design live direct or indirect view of physical, real-world environment whose elements are augmented by system-generated sensors.