Best use of augmented reality in the advertising and marketing world

December 28, 2018
    OUTSOURCE CAD SERVICES

    Augmented Reality

    AR is considered as one of a most innovative way of getting connected with customers and thus helps in increasing engagement with them. AR has enhanced technology where one can superimpose information like sound, image or text on real-world elements. Such trends are used by companies which are involved in business applications and mobile computing.

    Be more unique and creative: Adding AR as a marketing strategy helps in promoting different corporate brands with unlimited capabilities. This creates an unusual experience for all the consumers who will have access to this technology and thus make them winners in this competitive world. Augmented reality can be considered as a boon for different industries like e-commerce, manufacturing, service-based industries etc where one can have 360 degrees augmented view of your brand products.

    Unlimited opportunities-In the world of augmented reality, one can create infinite possibilities for their brands by increasing customer engagements. There are many popular brands that are making maximum use of this technology and help their customers to view a piece of furniture for their flats or apartments.

    Customers can experience products beforehand buying stage-One of the biggest advantage of AR is to augment live experience to their users without taking them away from live incidents. Thereby allows users to virtually experience their products or even shows how it going to fit in your space.

    Three-dimensional views-During earlier times, display networks help users to experience ads in 2-dimensional interfaces. But with the arrival of AR technology, users can not only see ads ahead of them but also in their peripheral vision.

    AR is considered as powerful storytelling platform-One of the prime feature of AR is to create a deeper and immersive platform for their users. Also provides them game-like features and bringing consumers into the live experiences through their storytelling. One of the best ways to determine ROI of AR is through brand engagement and affinity.

    One of the biggest concerns of any marketing campaign is to create brand messaging and strategy so effective to their users by remaining focused on the highlights of products or services. With the increasing impact of AR technology, brands can create a virtual element on the top of real-world experience.

    AR is thus pushing boundaries for the brands like taking their mobile apps to the next higher level for live events. Also with this technology; developers can create augmented reality experiences into their 3d models which will create more customer engagement and enrichment through it.

    At C-Design we always make sure to understand client’s requirements properly and then offer them best possible competitive augmented reality model by using latest tools and technologies. Our clients always have transparent communication with us and proper coordination with them at every developmental stage. Our proficient designers are well qualified and proficient in their fields and possess necessary tools & techniques to design live direct or indirect view of physical, real-world environment whose elements are augmented by system-generated sensors.

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